ROXUL Technical Insulation is now ROCKWOOL Technical Insulation in North America. Effective January 1, the company officially adopted the name of its global parent company: ROCKWOOL—the world’s largest manufacturer of stone wool products.
The rebrand to ROCKWOOL Technical Insulation applies not only to the Industrial (ProRox) and Marine & Offshore segment (SeaRox) but includes all product lines of the company’s North American stone wool insulation business—residential, commercial, roofing, and OEM (core solutions). North American customers and consumers will see the ROCKWOOL rebrand supported throughout 2018 with increased presence, promotional efforts, and communications.
Customers will notice a transition to the ROCKWOOL branding on all ProRox and SeaRox packaging. The primary difference will be the new ROCKWOOL logo, which includes a graphic representation of a volcano—symbolically the source of the core material: volcanic rock, from which all ROCKWOOL products are made.
Customers also will notice the new branding on all marketing materials, including hard-copy materials like sales literature, technical data sheets, and more, to ROCKWOOL’s new digital site and social channels throughout North America.
“This exciting rebrand strengthens our position as a world class company while introducing our strong global brand to the North American marketplace,” says Mike Kozokowsky, vice-president, ROCKWOOL Technical Insulation (Americas).
“Under ROCKWOOL you can look forward to the delivery of world class stone wool solutions supported by knowledge and expertise from around the world, allowing us to better serve our customers, while continuing to grow and invest in the North American market.”
The ROCKWOOL commitment to progress is evident through investments in capacity, workforce, and infrastructure. On the digital side, January marks the launch of ROCKWOOL’s new website in North America, www.rockwool.com, while the ROCKWOOL Group corporate site has transitioned to www.rockwoolgroup.com.
“The North American rebrand is meaningful beyond its impact to our company,” says Mirella Vitale, ROCKWOOLGroup SVP of marketing, communications, and public affairs. “Under one, unified identity, ROCKWOOL is able to mobilize more effectively to address the challenges affecting modern society.
As we look to the future, ROCKWOOL stone wool products will play an increasingly important role, providing effective solutions to the critical issues of modern living such increased levels of urbanization, climate change, sustainability, water scarcity, flooding, energy consumption, and noise pollution. Our commitment to people and the planet is written in stone.”
