Avery Dennison Kicks Off "Cold Tough" Campaign

Insulation contractors and distributors will soon see a wave of promotions coming their way in support of Cold Tough mechanical insulation tapes from Avery Dennison Performance Tapes.
 
The promotion’s launch is scheduled for November 7, 2011 and runs through January 30, 2012. Informative announcements detailing the best-in-class Cold Tough product line’s performance features and benefits will appear in media serving the insulation industry.
 
Other program elements include “It’s Cold Tough” custom core promotional marking in rolls of Avery Dennison Fasson 0828 and Fasson 0808 tapes, which are the key products in the promotion. Special “scratch off” labels affixed to product cartons during the promotional period will give contractors sourcing these tapes a chance to win Cold Tough T-shirts.
 
Categorized by Avery Dennison as best-in-class according to customer feedback, the tapes are reliable in cold and hot temperatures, reduce rework, deliver roll-by-roll consistent quality, offer an environmentally friendly liner and are made in the USA.
 
For more information email PSA.Tape@averydennsion.com or visit www.averydennison.com.